Professional Experience

Intel Corporation, Santa Clara, CA                                         1995 - Present                  

Director of Product Management, Systems Division (2010-Present)

Lead the product management organization for Intel’s virtual OEM, focused on delivering PC innovation based on a user centered design approach.  Organization develops complete notebooks, tablets, and desktop personal computers whose industrial design, hardware design, and software are sold to OEMs to bring to market. Product Management team is responsible for defining future products based on unmet needs and market opportunities, testing ideas, uses, and user experience with end customers, selling those designs and negotiating with OEMs, and then driving the promotion of the innovative systems with the OEM.

  • Drove the notebook market to adopt touch interfaces when Intel and industry conventional wisdom was that it had no end user value proposition and was too expensive. I first drove a research initiative with end users to demonstrate that touch on a notebook is a compelling experience. My team and I evangelized these insights throughout Intel and the PC industry, leading to broad availability of touch based OEM designs at the launch of Microsoft's Windows 8 Operating System.
  • Launched Llama Mountain, a detachable 2 in 1 notebook reference design
  • Launched North Cape, a hybrid Ultrabook reference design
  • Launched Cove Point, a convertible Ultrabook reference design
  • Launched Acer Iconia 6120, the world’s first dual touch screen notebook
  • Established new Innovation Process to increase the quality, quantity, and frequency of new product ideas based on the inputs of Industrial Designers, System Architects, and Marketers

Group Manager of Notebook Product Marketing (2007-2010)

Lead the product marketing organization for developing and launching Intel’s 2008 notebook platform (Centrino® 2 Processor Technology) of hardware and software. Centrino 2 had over 240 design wins and represents several billion dollars in annual revenue.  Launched new ‘Ultra-Thin’ segment in 2009 based on Intel CULV processors. Managed  product marketing team to understand market needs and competitive environment, set product requirements for engineers, develop SKU strategies, set pricing, analyze/ track ROI, establish product positioning, create marketing strategies, and win designs.  Major customers were top 10 OEMs including Dell, HP, Lenovo, Apple, and Sony.

Group Manager of Software Product Marketing (2004-2007)

Managed software product marketing organization for notebooks.  Products deployed by all OEMs.  Led Intel into new consumer and business software products.  
  • Launched Intel’s first end user application for notebooks, for streaming or syncing digital media
  • Launched graphics drivers on a regular cadence; Continuously increased market share 
  • Launched Intel’s first RAID product on notebooks; Highest revenue producing software 
  • Closed deals with ISVs (PGP, Utimaco) to adapt data encryption products for Intel 

Manager of Smart Phone & Enterprise Brand and Ad Strategy (2002-2004)

Brand and Advertising Strategy Manager for smart phone/PDA ingredients, and server microprocessors.  Extracted the key differentiating and sustaining features and benefits from engineers, drove the development of value propositions, directed the research to test propositions, and measure brand premium, drove financial analysis of business opportunity, launched new brands, and directed advertising strategies to promote.
  • Established the first brand strategy and brand name for Intel’s cell phone /PDA ingredients and launched “Intel® Mobile Media Technology”  

Group Manager of Worldwide Consumer Channel Marketing (1998-2002)

Fundamentally changed Intel’s approach to the channel by redefining objectives and strategies to balance both marketing and sales initiatives.  Re-evaluated our ‘reason for existence’ and instituted changes to build strategic relationships with only the key accounts, build Intel advocacy, and ensure measurable ROI out of marketing programs.  Though Intel VPs initially considered approach radical, desired outcome was achieved.
  • Developed strategies, plans and budgets for Intel’s worldwide consumer channels focusing on computer retail chains, online retailers, and ‘white box’ system builders.   
  • Managed a $60 million dollar budget and a staff of eight marketing professionals 
  • Developed and managed marketing programs, OEM relationships, messages, training and research contributing to Intel’s US retail PC market share rebound from 43% to 89%, and 20% higher Pentium® 4 processor market share than historical averages 
  • Negotiated and closed marketing deals with Senior Vice Presidents of retailers 
  • Negotiated and executed co-promotion agreement with Microsoft Corp. including advertising, promotions, demo days, training and merchandising programs 

Reseller Channel Program Manager (1995-1998)

  • Developed strategy and content for consultant certification program for B2B resellers 
  • Increased server sales by quantifying and demonstrating consulting revenue opportunity

Personal Travel Technologies, Uniondale, NY                              1994-1995

Director of Marketing 
GPS Mapping Start-Up Software Company
  • Developed initial marketing plan to raise venture capital
  • Negotiated pricing and promotion with OEMs to bundle software
  • Developed PR plan for a limited budget, targeted at key industry and channel influencers

Education

The Wharton School of Business, Philadelphia, PA

Master of Business Administration, Marketing/ Finance

University of Pennsylvania, Philadelphia, PA

Bachelor of Science in Computer Science and Engineering

Interests, Activities
Accomplished speaker of Toastmaster's International (CTM). Nominated for Intel Achievement Award.  Instructor for Intel ‘Strategic Thinking’ course.  Amateur filmmaker and award winner. Former Group Leader for NY Cares inner-city youth development program.  Completed Century (100 mile) bike ride to raise money for Best Buddies International.  Director on two local Boards.  Enjoy golfing, gardening and biking.